The Metropolitan Police launched the "Change Needs You" recruitment campaign to boost declining officer numbers, featuring ads on billboards, the London Underground, and digital platforms.
Commissioner Sir Mark Rowley emphasized the need for diversity and values such as courage, empathy, and respect. The campaign highlights the opportunity to make a difference in London communities.
Amidst past scandals and a diversity drive, can the Met effectively rebuild trust and attract a diverse range of recruits?
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